Ugly Betty (2010)
Betty Suarez n'est pas spécialement belle, mais elle est douce, intelligente et travaille dur. Dans un monde régi par les apparences, ses qualités sont invisibles. Pourtant, le Président de Meade Publications l'engage pour devenir l'assistante de son fils, Daniel, récemment promu à la tête d'un prestigieux magazine de mode. Il espère ainsi obliger son futur successeur à s'intéresser davantage à son travail plutôt qu'à la gent féminine. Si au début leur association est explosive, ils vont bientôt devenir une paire redoutable...
Saisons & Épisode
Betty tries to get a scoop with Gucci's new designer, Evan York, through Hilda's customer, Sammy. Marc tries to stop her by getting Amanda and Matt to stage a showdown at Ignacio's restaurant. Daniel goes to a bereavement group and meets Natalie who shows him an interesting night. Wilhelmina flies to Bermuda to try and find Connor.
At Wilhelmina's fund-raiser for Tibetan orphans Matt asks someone to be his partner. Daniel hires Natalie as his assistant, making Betty feel unneeded. Daniel finds out that Claire has a secret.
Hilda has doubts over her relationship with Archie after seeing an old flame Bobby Talercio. Marc helps Justin to fit in high school by telling him to become friends with some mean girls. Elsewhere Daniel is lured into a trap by Bennett. Wilhemina tries to come up with money to help Nico out of trouble.
Daniel hands over the power to the Community of the Phoenix to run Mode. Betty steps in to help Daniel with Bennet. She comes up with an cunning plan with the help of Claire. Wilhemina goes out in public wearing sweats creating mayhem with the media trying to get a scoop.
Betty, Matt and Amanda's love triangle in the Bahamas reaches boiling point. Betty has trouble with a photo shoot when Penelope Graybridge steals the shoot from her enemy Wilhemina. Marc falls for super sexy Troy.
Ignacio prepares a romantic dinner for his Jean. Betty and Hilda take the Be-Shure instant pregnancy tests. Meanwhile, Hartley gets Denise Ludwig to fill in for Wilhemina. However Marc plans to bring Willie back. Claire with Amanda track down Tyler, the son she gave up for adoption.
Wilhemina is livid when she lays eyes on drag queen impersonator - Wilhediva Hater. Betty and Daniel go through a rough patch as she wins an award for her blog. Daniel has the press hot on his heels. While Marc is pleased with himself when a famous director does a photo shoot with him.
Daniel helps Betty to cover a low-priority show. Betty discovers a new designer, Marisa, and decides to promote her however she faces stiff competition from Marc. Amanda struggles to persuade Marc or Betty to vouch for her to Wilhemina about her clothing line. Tyler tries to find Claire in New York.
To speed along the investigation into her house fire, Betty is pressured to date an annoying fireman. Wilhemina tries to prove to Don, an old flame from her past, that she's just "Wanda from the block" instead of an uber-bitch, and Amanda draws closer to Tyler, convincing Claire to hire him as an in-house model at Mode. Meanwhile, Hilda meets Bobby's parents for the first time.
Hilda is planning her wedding, which is getting closer and asks Betty about the plans for her bachelorette party. Betty tells her that she's planned a champagne tour of The Met museum, but Hilda and Bobby believe it's a joke and Betty has to think of something else. Bobby is put out when Justin turns down a lift to school in favour of walking with Austin.
As Hilda's wedding approaches, Betty asks Daniel to be her guest, Amanda tries to set Marc up with soap opera star Spencer Cannon, Justin wonders whether he can invite Austin, Wilhelmina finds a way to get the Meade empire and Betty gets an unexpected offer in both her personal and professional lives.